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Top 10 Reasons Retail Stores Fail.
Studies suggest that about 96 percent of small businesses (1–99 employees) that enter the marketplace survive for one full year, 85 percent survive for three years, and 70 percent survive for five...
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Stopping Consumer Misbehaviour and Retail Shrinkage!
Consumer misbehaviour is when a customer violates generally accepted norms of conduct. It happens everywhere. The customer could just be deviant, threatening, or even become violent. Strangely enough,...
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Ten Customer Service Traits That Are Often Forgotten!
In today’s competitive market, a satisfied customer is no longer sufficient. A satisfied customer is still shopping around until you provide that WOW factor that creates customer loyalty. Bad customer...
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How to Get into a Woman’s Wallet
Marketers already know that women are the head of the final decision on what is to be purchased i.e., not only are women key decision-makers on most household purchases, but they are also major...
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13 Tips For a Successful Trade Show.
We have all likely been to a trade show at some point in our lives or even had a booth set-up at an event. From a small business stand point, trade shows can very quickly destroy your budget and waste...
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10 Merchandising Tips for Your Retail Store
To capture the attention and to build an emotion for a customer to make a purchase is really a science and you must start by creating an effective merchandising plan. So what is merchandising? It’s...
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Retail Analytic Reports and Key Performance Indicators
Welcome to the world of analytic reports, key performance indicators, and “business intelligence systems” that are adept at gathering, storing, analyzing, and providing access to historical data....
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6 Ways to Kick-Ass at Retail Customer Service
Think about the last time you had a negative buying experience. These bad experiences are almost always linked to poor customer service. Even though most retail stores claim they put people first, it’s...
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